reduce. reuse. recycle.
the new perspective on design for packaged goods.
we designed a simple oval package for spaghetti. cover of the package has a little hole (size of it equals the amount of spaghetti per person, supposedly 70 grams) and the content can be easily refilled. also the label is only two-colour which means a low expense of ink.
next three pictures present an assignment where each group had to take an existant slovenian label, analyze it and later create a new one. we focused on pâté kekec by slovenian label pomurka (pâté got its name after a character in a slovenian movie from year 1951. kekec is a clever young shepard, nowadays still a hero among children, because he withstands an evil man, who is a poacher). we made a series of milk products and each label presents a character from the movie.
